Whenever you focus on the best experience possible for the guest, you'll also achieve being the best option for your client. If you focus on being "the best" first, you'll find nothing but frustration.
You want to get the gig? You want to make the deal? You want to grow the sales? You want you want you want? How bad do you want it? Show me any "overnight success" and I'll show you the "dog years" of "overnight." Marathon, not sprint.
What is a creative to do in this environment? How do you distinguish yourself in this dichotomy while at the same time convince potential clients of your trustworthiness?
It's the sales person's job to provide a complete set of options, but in our "bigger, faster, stronger" culture, shouldn't it be the customer's job to want more?
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