You want to get the gig? You want to make the deal? You want to grow the sales? You want you want you want? How bad do you want it? Show me any "overnight success" and I'll show you the "dog years" of "overnight." Marathon, not sprint.
We establish our "normal" through our actions, with our friend groups, in relating to our families (or not) and so on. We build up a certain micro-culture that works for us - or we say it does.
What is a creative to do in this environment? How do you distinguish yourself in this dichotomy while at the same time convince potential clients of your trustworthiness?
If I have to watch one more celebrity tell me "we're all in this together" and "we'll get through this" and "we're all in the same boat" (have you ...
It's the sales person's job to provide a complete set of options, but in our "bigger, faster, stronger" culture, shouldn't it be the customer's job to want more?