If you can be at peace wearing a funny costume or drawing caricatures or simply being present in the moment to make someone else's life a little better, then someone else's definition of success holds no weight.
We establish our "normal" through our actions, with our friend groups, in relating to our families (or not) and so on. We build up a certain micro-culture that works for us - or we say it does.
What is a creative to do in this environment? How do you distinguish yourself in this dichotomy while at the same time convince potential clients of your trustworthiness?
It is said, "Want to make God laugh? Tell him your plans." I've seen that so often - indeed, hasn't 2020 been pretty much a 180 on almost everyone's plan for the year?
It's the sales person's job to provide a complete set of options, but in our "bigger, faster, stronger" culture, shouldn't it be the customer's job to want more?