It's common sense - be nice to people and they hire you more. If we turn the disconcerting experience into a show, entertaining, and draw someone in a way that DOESN'T exacerbate their insecurities, it's in our best interests to do so - "loose portrait" is the result.
Whenever you focus on the best experience possible for the guest, you'll also achieve being the best option for your client. If you focus on being "the best" first, you'll find nothing but frustration.
You want to get the gig? You want to make the deal? You want to grow the sales? You want you want you want? How bad do you want it? Show me any "overnight success" and I'll show you the "dog years" of "overnight." Marathon, not sprint.
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