Whenever you focus on the best experience possible for the guest, you'll also achieve being the best option for your client. If you focus on being "the best" first, you'll find nothing but frustration.
If you can be at peace wearing a funny costume or drawing caricatures or simply being present in the moment to make someone else's life a little better, then someone else's definition of success holds no weight.
We establish our "normal" through our actions, with our friend groups, in relating to our families (or not) and so on. We build up a certain micro-culture that works for us - or we say it does.
What is a creative to do in this environment? How do you distinguish yourself in this dichotomy while at the same time convince potential clients of your trustworthiness?
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